How much does a website cost?
There are two answers to this question. The quick one: from a few thousand to hundreds of thousands of crowns. The useful one: it depends on what the website should do, which is exactly what most price lists leave out.
- 19 Aug 2026
- Patrik Zukal
Why prices differ by an order of magnitude
A website is not a fixed-price product; it is work built to a brief. “How much is a website” is the same question as “how much is a renovation”. It cannot be answered without a look inside. Two websites that look similar differ in what sits below the surface: strategy, copy, measurement, speed, integrations.
What actually drives the price
- Scope. A three-page business card is not a thirty-page catalogue, let alone an e-shop.
- Content. Who writes the copy and supplies the photos. “The client will supply the copy” is where projects most often stall for months.
- Strategy. Whether anyone thinks about who you sell to and why you specifically, or just fills a template.
- Technology. Integrations with reservations, inventory, invoicing, conversion measurement.
- Care after launch. An unmaintained website ages. Maintenance and tuning belong to the cost of ownership, not to surcharges.
A cheap website is not free
The lowest price in an offer does not mean the lowest cost. A website that brings no enquiries costs you their value every month. That is not an argument against cheap websites. A business card site may be exactly what you need. It is an argument against choosing by price without a brief. Which route matches which price, I describe in Template, site builder, or a custom website?
How to compare offers
Two offers with the same number are not the same. Ask what exactly the number contains:
- Who supplies the copy and photos, and what happens if you don't.
- Is measurement included? Without it you will never learn whether the website works.
- What happens after launch: updates, backups, small changes.
- Who owns the domain, the website and the data if you end the cooperation.
Why I don't quote upfront
For fixing or redesigning an existing website I do not quote upfront. Until I know what holds the site back, any number would be a guess that would not hold anyway. That is why I start with a free analysis: within three working days you have a list of findings, and only that list earns a price and a date. If you are weighing a fix against a rebuild, see Redesign, or a new website?
Price questions
- Do you charge for the analysis?
- No. The analysis is free and without obligation. I quote the price of the work from its findings.
- Why did someone else quote me instantly?
- A fixed price upfront works for a fixed brief: a template, a set number of pages, copy supplied by you. That is a legitimate product. Just verify that what the price includes is what you actually need.
- What if my budget is small?
- Then the first step is finding out whether you need a new website at all. Fixing a few places on the current site often makes more sense than rebuilding cheaply.
Want a number instead of a guess?
Send me your website's address. You get findings and a price that follows from them, no blind price list.
Tell me what you need solved.
Whether you have a site that misbehaves or are only planning a new one, a few sentences are enough. You need neither a brief nor a budget yet, that is my job.
- Within three working days you hear from me, not from an assistant or an autoresponder.
- For an existing site you get a free, non-binding review with findings.
- For a new project a few questions about the scope, then the scope and one figure.
Prefer email? patrik@patrikz.dev